Today we share full details about the new Departmental store from Reliance Retail “Reliance Fashion Factory”. The Largest & one of the biggest companies in India Reliance Retail has expanded its business into discount format stores- Reliance Fashion Factory.
Today we discuss the new retail fashion & Lifestyle store from Reliance Retail & how it’s going to be different from the existing format “Reliance Trends”.
What is Reliance Fashion Factory?
These stores are rebranded stores from “Brand Factory”. Recently reliance has rebranded Big Bazaar Stores to “Smart Bazaar” & now comes the Fashion Factory stores.
As per the official page of the store “Home of the best fashion brands at 20 to 70% discounts, all year round. Find your nearest Fashion Factory today and get shopping!”.
So now it’s clear that these stores are kind of Outlet stores offering daily discounts on Fashion apparel & accessories products as Brand Factory used to offer.
Wikipedia Page Details
Daily discounts on National & International Brands are their main concept. Brand Factory stores were having the same concept for offline & online shopping. If you are looking for their Wiki Pedia page, so note that, yet the page is not created.
Check the details about the Wiki Pedia page;
| Reliance Fashion Factory | Wikipedia Details |
| Industry | Retailing |
| Head Office | Mumbai |
| Parent Company | Reliance Retail Limited |
| Owner | Mukesh Ambani |
| Founder | 2022 |
| Products | Apparel, Footwear, Luggage |
Logo of the New Store
The logo of these new stores is the same as most of the Reliance Brand format. Their tagline is “Brand for Less”.
Catering to all fashion needs under one roof, it will be a one-stop shopping destination offering ‘Brands for Less’, with fashion 365 days, discounts ranging from 20% to 70%, and the best of brands.
As you can see in the above image of the store, they maintained the same color scheme that Brand Factory was using for the stores.
They have highlighted 20% to 70% off in the main branding to attract more customers.
How many Reliance Fashion Factory stores are open so far?
It has opened 10-15 stores so far in Mumbai, Nellore, Pune, Chennai, Kolkata, Hyderabad & Lucknow city. More than 100 stores are under renovation & will be live soon. You can find more details about their reliance fashion factory website.
- Open their website of store locator https://storelocator.ril.com/
- Follow the instructions as shown in the below image
A list of the nearby stores will be shown, as of now only very few stores are operational.
Contact Details
Check below-given contact details of the stores.
| Website Name | https://relianceretail.com/ |
| Store Locator Page | https://storelocator.ril.com/ |
| Facebook Page | https://www.facebook.com/rel.fashionfactory |
| Instagram ID | https://www.instagram.com/reliance_fashionfactory/ |
| https://twitter.com/FashionF_IND | |
| Youtube | https://www.youtube.com/channel/UCsaje8P7E0CIzu1UXUfQUrQ |
| Contact Number | 1800 891 0001 |
| Helpline Number | 1800 102 7382 |
| Email ID | customerservice@ril.com |
List of stores
Below is the list of stores where Brand Factory was operating through Future Group. These stores are under renovation & will be rebranded.
This list is helpful when searching for the address of the newly launched store in your city. As the newly launched stores in Mumbai, Thane, Dehradun & Chennai location are operating from the old location it’s helpful for you when finding a location in a city near you.
| City | Location |
| Agra | Ratan Mall Beni Madhav Sarkar Road Near Delhi Gate, Professors Colony, Civil Lines, Agra, Uttar Pradesh 282002 |
| Ahmedabad | Passport Seva Kendra, Vijay Cross Rd, Rupam Society, Navrangpura, Ahmedabad, Gujarat 380009 |
| Ahmedabad | Prism, Opp.Manan Bajaj ,Brts Road, Nr Kankaria Telephone Exchange, Kankaria, Ahmedabad – 380028 |
| Ahmedabad | North Plaza, Near 4D Square, Visat Cross Road, Gandhinagar Highway, Moreta, Chandkheda, Ahmedabad – 382424 |
| Ahmedabad | City Gold Mall, 132 Feet Ring Road, Near Shyamal Cross Road, Satellite, Ahmedabad, Gujarat 380015 |
| Ahmedabad | The Acropolis Mall, Sarkhej – Gandhinagar Hwy, Tekara, Thaltej, Ahmedabad, Gujarat 380059 |
| Allahabad | Galaxy Park, Plot No. 147/58, Ljawaharlal Nehru Road, Near Balson Chauraha, Tagore Town, Prayagraj, Uttar Pradesh 211002 |
| Amravati | Shriniwasa 63 Mall, Near Rajkamal Square, Badnera Rd, Amravati, Maharashtra 444601 |
| Amritsar | Celebration Mall Mall,Batala Road , Amritsar , -143001,Punjab |
| Anand | Galleria Mall, Next To D-Mart, Anand Sojitra Road, Janta Chowdi,Anand, Gujarat – 388121 |
| Asansol | Sentrum Mall, Lions Club Rd, Shristinagar, Asansol, West Bengal 713304 |
| Aurangabad | Motiwala Square, Jalna Road,Akashwani Chowk,431001 Aurangabad |
| Bengaluru | Neeladri Rd, Neeladri Nagar, Electronics City Phase 1, Electronic City, Bengaluru, Karnataka 560100 |
| Bengaluru | Ashrith Aries, Doddakannalli, Varthur Hobli, Sarjapura Road, Bengaluru, Pincode: 562125,Karnataka. |
| Bengaluru | Phoenix Arena, Narayana Nagara 1St Stage, Hobli Village, Doddakallasandra, Uttarahalli Hobli, Bengaluru, Karnataka 560062 |
| Bengaluru | Hara Rama Mall, Hosur Rd, Lakkasandra, Hombegowda Nagar, Bengaluru, Karnataka 560027 |
| Bengaluru | Arch Mall,2Nd Floor Gopalan Arch Mall, 18/2, Nayan,Dahalli, Panthrapalaya, Mysore Road,Bengaluru-560032,Karnataka |
| Bengaluru | Chindanada Square,Coconut Avenue, 5Th,Cross,Malleshwaram.,Bengaluru-560003,Karnataka |
| Bengaluru | Rockline Mall, Tumkur Rd, Opposite Mannil Regency, Prashanth Nagar, T. Dasarahalli, Bengaluru, Karnataka 560057 |
| Bengaluru | 505 Rns Motors Ms Tower, 505, Hosur Rd, Near Garvebhavi Palya, Electronic City, Bengaluru, Karnataka 560068 |
| Bengaluru | No 11, Katha No: 337 Bilekhalli,Bannerghatta,Mn Rd,Bengaluru-560076,Karnataka |
| Bengaluru | Elegant Embassy, 5Th Block, Outer Ring Rd, 3Rd Phase, Banashankari 3Rd Stage, Banashankari, Bengaluru, Karnataka 560085 |
| Bengaluru | Rajatha Plaza, Nos.228,229,231 & 232, Marathahalli Main Road, 560037 Bengaluru |
| Bengaluru | Village Ward, 82, Whitefield Main Rd, Opp. Decathlon, Garudachar Palya, Mahadevapura, Bengaluru, Karnataka 560048 |
| Bhubaneswar | Plot No 1035, 1St Floor, Bmc Bhawani Mall St, Mc Road, Saheed Nagar, Bhubaneswar, Odisha 751007 |
| Bhuj | Seven Sky Mall,Plot No.830/2,Seven Sky,Ring Road,Bhuj Kutch,370001 Bhuj |
| Calicut | Sy.No. 741/1, 742, Ace Centre Point, Nadakkave, 673011 Calicut |
| Chennai | Jones Towers, Velachery – Tambaram Main Rd, Kamakoti Nagar, Pallikaranai, Chennai, Tamil Nadu 600100 |
| Chennai | 12Th Ave, Santam Colony, Anna Nagar West Extension, Chennai, Tamil Nadu 600101 |
| Chennai | Brigade Vantage, 1, Omr Service Rd, Santhosh Nagar, Kandancavadi, Perungudi, Chennai, Tamil Nadu 600096 |
| Cuttack | No. 858, Mission Road, Ward No. 7(15), Po Ps Lal Baug, Buxi Bazaar, Cuttack, Odisha 753002 |
| Dehradun | 56/37, Darshani Towers, Chakrata Rd, Opp. Hotel Ramada, Dehradun, Uttarakhand 248001 |
| Gandhidham | Plot No 324, Ward 12B, Tagore Road, P O Box No. 49, Argrwal Complex, Kutch-370201, Gandhidham |
| Gangtok | Jade Building, Near Krishi Bhawan, Tadong, Gangtok, Sikkim 737102 |
| Ghaziabad | Plot-12A Jaipuria Sunrise Plaza, Dr, Dr Sushila Naiyar Marg, Ahinsa Khand 1, Indirapuram, Ghaziabad, Uttar Pradesh 201301 |
| Ghaziabad | Pacific Mall, No. 1, Dr Burman Rd, Plot Alpha, Sahibabad Industrial Area Site 4, Sahibabad, Ghaziabad, Uttar Pradesh 201010 |
| Guwahati | Prithwi Planet, Gs Rd, Behind Hanuman Mandir, Ulubari, Guwahati, Assam 781007 |
| Hubli | Venkatagiri Plaza Airport Road, Gokul Rd, Opp. Akshay Park, Basaveshvar Nagar, Karnataka 580030 |
| Hyderabad | Apurupa Estates, 8-121, Kothapet, Vectoria Memorial Metro Station, Nh65, Huda Colony, Saroornagar, Telangana 500035 |
| Hyderabad | 4 – 1 – 1001, Atria Mall, Abids, Hyderabad-500001, Telangana, |
| Hyderabad | Nsl Centrum, Kphb Road Ijm Circle,,Kukatpally,Hyderabad-500072,Telangana |
| Hyderabad | Mpm – Bonsai, Plot No. 3 Mpm Millenium Wajhuddin Estate 6-552 To 558/1, Himayat Nagar Rd, Himayatnagar, Hyderabad, Telangana 500029 |
| Hyderabad | Anand Silicon Chip, Puranbagh Tolichowki, Hyderabad-500032, Telangana, |
| Hyderabad | Plot No 754 Road No 36, Jubilee Hills, Hyderabad-500034, Telangana |
| Hyderabad | 17, Pillar Number 125 Plot No. 16, 18, Attapur Main Rd, Kantha Reddy Nagar, Attapur, Telangana 502302 |
| Hyderabad | Lingampally – Bhel Cross Road Ramachandrapuram, Lingampally Rd, Serilingampalle (M), Telangana 502032 |
| Hyderabad | Bf-Secunderabad-Karkhana, Krishna Sri Mension, No. 59/8, Kakaguda Village,Karkhana, 500015 Secunderabad |
| Hyderabad | Begumpet Rd, Begumpet, Hyderabad, Telangana 500016 |
| Indore | Orange Square, Scheme No. – 71, Ring Road, Phooti Kothi Cir, Indore, Madhya Pradesh 452001 |
| Indore | Shop No 13, Bpk Square, Lig Main Rd, Near Life Line Hospital, Lig Square, Anoop Nagar, Indore, Madhya Pradesh 452005 |
| Jabalpur | Tata Commercial Automobiles, 124, Shastri Bridge, Napier Town, Jabalpur, Madhya Pradesh 482001 |
| Jaipur | Sunny Trade Center, Gopalpura Bypass Rd, Gangaram Nagar, New Aatish Market, Shanthi Nagar, Mansarovar, Jaipur, Rajasthan 302020 |
| Jammu | Prithvi Planet, Plot No. 01, Kunjwani Byepass Road Chowk, Near Kunjwani, Jammu, Jammu And Kashmir 180010 |
| Kannur | Metro Square Nh 66, Talap Opposite To Akg Hospital, Next To Brownies Bakery, Kannur, Kerala 670002 |
| Kanpur | 117, K/13, Rave Moti Mall, Rawatpur Main Rd, Gutaiya, Moti Vihar Society, Kanpur, Uttar Pradesh 208005 |
| Kolkata | Sugam Sudhir, South Kumrakhali P.S, 444, Kamalgazi – Sonarpur Rd, Block 6, Narendrapur, Kolkata, West Bengal 700103 |
| Kolkata | Fort Lee, 24, Lee Rd, Sreepally, Elgin, Kolkata, West Bengal 700020 |
| Kolkata | 3B, Salt Lake Stadium, Ram Mohan Mullick Garden Ln, Subhas Sarobar Park, Phool Bagan, Beleghata, Kolkata, West Bengal 700010 |
| Kolkata | 76A, Acharya Jagadish Chandra Bose Rd, Maula Ali, Taltala, Kolkata, West Bengal 700014 |
| Kolkata | Chinar Park – Ps, Ixl Building Service Road, Rajarhat Main Rd, Atghara, Newtown, Kolkata, West Bengal 700136 |
| Kolkata | Premises Bo. 69/1 Police Station, 184, Bhupen Roy Rd, Jadu Colony, Behala, Kolkata, West Bengal 700034 |
| Kolkata | 169 Dum Dum Road, Chatakal Bus Stop, Near Hanuman Mandir, Kolkata, West Bengal 700074 |
| Kolkata | Pratham, 26, Barrackpore Trunk Rd, Kamarhati, Belghoria, Kolkata, West Bengal 700058 |
| Kollam | Soorya Enclave, Near Town Limits, Next To Diya Motors, Kadappakada, Kollam – 691008. |
| Latur | R Square, New Renapur Naka, Ambejoigai Road, Near Prabhavati Hospital, Latur – 413512, Maharashtra. |
| Lucknow | Skylap Building, Kanpur Road, Power House Chauraha, Near 108 Office, Sector G, Ashiyana, Lucknow, Uttar Pradesh 226012 |
| Mangalore | Plot No 738/4A & 738 Mak Mall, 5A, Father Muller’S Rd, Kankanady, Mangalore, Karnataka 572001 |
| Goa | D’Prastha Mall Aquem, Near Davorlim Circle Easter, Bypass Rd, Margao, Goa 403601 |
| Mumbai | Helix-3, Old Shreyas Cinema, Lal Bahadur Shastri Rd, Near Vijay Sales, Sainath Nagar, Ghatkopar West, Mumbai, Maharashtra 400086 |
| Mumbai | Times Square , Andheri-Kurla Road , Marol Village ,Andheri East ,Mumbai -400059 |
| Mumbai | Umang Towers, Mindspace Complex, Behind Inorbit Mall ,Off Malad Link Road ,Malad West,Mumbai-400064 |
| Mumbai | Raghuleela Mall, Opposite Vashi Station, Sector 30, Vashi, Navi Mumbai, Maharashtra 400703 |
| Mumbai | Dattani Cube, Bhabola Chulna Rd, Next To Big Bazaar, Papdi, Vasai West, Vasai-Virar, Maharashtra 401201 |
| Mumbai | Space 912, Mira Bhayandar Rd, Opp. Pleasant Park, Thane, Maharashtra 401107 |
| Mumbai | Cross Road, Tardeo Rd, Near Tardeo Ac Market, Mumbai, Maharashtra 400034 |
| Mumbai | Mahavir Nagar, V Souk, Opp. Kamla Sports Club, Sector 10, Kandivali West, Mumbai, Maharashtra 400067 |
| Mumbai | R Mall, 1St Floor, Ghodbunder Service Rd, Dokali Pada, Manpada, Thane West, Thane, Maharashtra 400607 |
| Mumbai | Framjee Cawasjee Institute, Opposite Metro Cinema, Dhobi Talao, Marine Lines, Mumbai, Maharashtra 400002 |
| Mumbai | Kalyan- Sarvodaya Mall,Sarvodaya Mall Shilphata Road, Near Patri Pool, Kalyan, Maharashtra 421301 |
| Mysore | Keerthana Complex,New Kanthraj Urs Road, Krishnamurtipuram, Chamaraja Mohalla, Mysore-571428, Karnataka |
| Nashik | Pinnacle Mall, Old Agra Rd, Nashik, Maharashtra 422001 |
| Delhi | Parsvnath Metro Mall, Inderlok Metro Railway Station, Shastri Nagar, New Delhi, Delhi 110052 |
| Delhi | A3/17, Lal Sai Mandir Marg, Beside Sai Nursing Home, Block A3, Janakpuri, Delhi, 110058 |
| Delhi | City Square Mall Shivaji Place Dist. Center Main, Ring Road Raja Garden, Near Rajouri Garden, Vishal Enclave, New Delhi, Delhi 110027 |
| Patna | Braj Saroj Complex, Raja Bazar, Khajpura, Patna, Bihar 800014 |
| Patna | Godavari Palace Mauza Saguna, Mahal, Khagaul Rd, Saguna More, Danapur, Bihar 801503 |
| Pune | Modi Mall, Survey No. 53, 54 And 55A, Shankar Rao Lohane Marg, Mukund Nagar, Pune, Maharashtra 411037 |
| Pune | Xion Mall – E Square Multiplex, Hinjawadi Village, Hinjawadi, Pune, Maharashtra 411057 |
| Pune | Rose Icon Society Rd, Mall – J4, Pimple Saudagar, Pune, Maharashtra 411027 |
| Pune | West Square, Hingane Chowk, Sinhgad Rd, Pune, Maharashtra 411051 |
| Pune | Premier Plaza, Near Icici Bank, Anand Nagar, Chinchwad, Pimpri-Chinchwad, Maharashtra 411019 |
| Pune | Krome Mall, Nh 65, Solapur – Pune Hwy, Bhaskar Colony, Swami Vivekanand Nagar, Lakshmi Nagar, Hadapsar, Pune, Maharashtra 411013 |
| Raipur | New Dhamtari Rd, Amrapali Society, Pachpedi Naka, Raipur, Chhattisgarh 492001 |
| Rajkot | Ashirwad City Center Plot No 29331, Next To Inox R World Cinema Old Dharma Cinema, Kasturba Rd, Rajkot, Gujarat 360001 |
| Ranchi | Mall De-Core, Brand Factory Ranchi, Circular Road Lalpur Chowk, Lalpur, Ranchi – 834001 |
| Salem | Narasus Murali Towers, Alagapuram Village,Salam Saradha Road, Salem Fairlands Colony, Suramangalam, Salem, Tamil Nadu 636004 |
| Siliguri | Park Royale, Station Feeder Road, Opposite Hdfc Bank, Siliguri, West Bengal 734005 |
| Surat | 9292 Building Near Metro Wholesale Main, Vip Road, Althan – Sarsana Rd, Surat, Gujarat 395007 |
| Surat | Royal Trade Centre, Plot No. 4/9, Opp. Star Bazaar Moje, Guru Ram Pavan Bhumi, Adajan Gam, Adajan, Surat, Gujarat 395009 |
| Trissur | Sree Sankara Mall, Opp Ambika Arcade, M G Road, Thrissur – 680001 |
| Tirupati | Jah Complex, Survey No.3/2C/2A,Ramanujam Circle,Tirupati-517501 |
| Thiruvananthapuram | Heera High Life, Keston Rd, Kanaka Nagar, Nanthancodu, Thiruvananthapuram, Kerala 695003 |
| Ujjain | Ground Floor, D/9, Cosmos Mall, Nanakheda, Ujjain, Madhya Pradesh 456010 |
| Vadodara | Raama Icon, Gotri – Sevasi Rd, Next To Old Octroi Post, Chandramauleshwar Nagar, Gotri, Vadodara, Gujarat 390021 |
| Vijayawada | Vasantha Sqauare 40 14 Kfc, 6, Mg Rd, Chandra Mouli Puram, Sriram Nagar, Benz Circle, Vijayawada, Andhra Pradesh 520010 |
| Vizag | Srirama Narasimham. Com., Zeroyouthi, Pat 13,T.S.No 1041 Waltair Ward, Asilmetta, Visakhapatnam, Andhra Pradesh 530003 |
| Zikarpur | Cosmo Plaza Mall, Ambala Chandigarh Expy, Opp. Wall Mart, Zirakpur, Punjab 140603 |
Difference Between Reliance Trends & Fashion Factory?
Reliance Trends is a value fashion retailer brand from Reliance Retail, they have a strong presence in Indian cities especially tier 3 & tier 2. Trends stores are family shopping stores having apparel ranges for entire families on their budget.
The main difference between the new format is listed below for your reference.
| Difference Between | Reliance Trends | Fashion Factory |
| No. of Stores | More than 2000 | 10-15 (As of November 2022) |
| Store Area | 8000 to 25000 Sqft | 15000 to 35000 Sqft |
| Brands | Primarily Own Brands | National & International Brands |
| Format | Value Fashion Store | Discount Outlet Store |
| Online | Yes (ajio.com or Jiomart.com) | Not Started Yet |
| International Brands | No | Yes |
| Portfolio | Entry Segment Brands | Premium Brands |
FAQ
Does the new store have any online shopping apps?
No, the store has not launched any app for online shopping.
What is the new name of Brand Factory stores?
The new name is “Fashion Factory”.
